It is a reality show about Will the owner of a gun shop, his daughter Stephanie runs the office part and 5-6 other guys work on the guns. They live in Louisiana and are just fun to watch. Last season i told Kimmel that Chris totally liked Stephanie, and that came out this season! I don't think he believed me when i said it :) haha women's intuition! Its incredible what they make. Their interactions are crazy too. I believe they are now turning the show into an hour long show...so i guess you need to get on the band wagon cause they are red hot!